Affiliates often ask us about the best forms of promotion and ways to generate traffic. While there is no definitive answer, we aim to provide guidance for those just starting their affiliate marketing ventures.

The Most Common Forms of Product Promotion

Product/Service Rankings and Comparisons
The most important part of rankings is problem-solving. By doing product or service rankings, you solve a problem where a customer can easily compare different products without wasting time on different research that you have already done for them. Customers are always thankful for this, and they will happily purchase the product through your link to say thank you for your solution. REMEMBER, your rankings MUST be as honest, objective, and real as possible; otherwise, people will lose their trust in you and stop following you. Customers love product or service rankings because they help them make a purchase decision faster based on the product’s position in the list. By creating rankings, you can showcase not one, but several products or services, which increases the chance of getting conversions.

Product or Service Reviews
Product or service rankings complement product or service reviews. You should be doing detailed reviews, and then based on those reviews, you should be making product rankings. In January and February 2024, we tested promoting products and services with rankings only and with rankings plus reviews. As a result, we found that the complementary technique delivers a lot more in results. It increases conversions and the number of subscribers by approximately 50% with the same advertising budget. Product reviews are important and they allow the reader to get a thorough understanding of the offer. Describe the product, add photos, and list the most important features and advantages of the reviewed offer. Write in the language of benefits, focusing not only on the product features themselves but more importantly on the benefits of using the products or services.

General Articles
Usually, most marketers believe that generic articles are another great way to promote products through affiliate marketing; however, this is not correct. Generic articles should remain purely informational, without any promotional content. Your blog, YouTube channel, or any other media that you handle shouldn’t get lost and become a billboard with promotional articles or videos; it should remain a blog/channel that is stable and should follow its own goals. REMEMBER, your media’s mission should not be compromised by the pursuit of advertising income. Any kind of generic topic should stay what it is, and we don’t even like calling it generic; we would rather say it’s just another article on the topic you want to speak about. What we agree on with most marketers is that no matter what form of promotion you prefer, remember that social proof adds credibility to the content you create. Add photos, list product benefits, and post reviews and comments. This will increase the chances of conversion!

How to Promote Different Offers

In order for your prepared content to convert, you need to direct traffic to it. What traffic sources work the best?

• Organic traffic from search engines like Google and Bing. This is a long-term strategy and the most stable source.
• Paid traffic:
• Google Ads
• Facebook Ads
• Microsoft Advertising
• Native advertising (e.g., Taboola, MGID)
• TikTok for Business
• Any other platform’s ads depending on the industry in which you work and promote
• Email campaigns — most people forget these, but they are really important
• Social media accounts

If you have questions, suggestions, or proposals about promotional methods and generating traffic, please contact us at media@affiliateninja.me.

Keep working, stay calm, be happy, and enjoy life!